LONDON (GBR): Sebastian Coe, chairman of London 2012, has become an ambassador for Sported, the charitable organisation set up by Sir Keith Mills, who worked alongside the two-time Olympic 1500 meters gold medallist during the capital’s successful bid to host the Games. Sported, which was launched nationally last month, is a charity looking to play the role of “business angels” by providing support to the sports for development sector in the UK. Originally inspired by Sir Keith’s experience running London’s successful bid, he decided to make a personal commitment to delivering the legacy of the Games by setting up an organisation that aims to improve the lives of disadvantaged young people through sport. Coe, who was present at the launch event in London, has now committed to becoming an ambassador for the charity. Insidethegames informs.
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