JETER FOR 100 M, RETURN OF HARPER, FLANAGAN AT SOLINSKY AT 1500 M
COLORADO SPRINGS (USA): The USA Olympic Committee has extended its sponsorship deal with Nike, meaning American athletes will wear the swoosh on the medal stand through the 2016 Olympics in Rio de Janeiro. The USOC has been partners with Nike since 2005. The deal is another multimillion-dollar deal for the USOC, which has also recently signed with Citigroup and TD Ameritrade, as it restructures a sponsorship portfolio that was temporarily hurt by the bad economy after the Beijing Olympics writes kgw.com.
MONTE CARLO (MON): IAAF announced the conclusion of important broadcasting deals for Latin America and the Indian Sub-Continent negotiated by Dentsu, its exclusive commercial partner for all media rights worldwide excluding Europe and Africa. In the Indian Sub-Continent, Dentsu has finalised an agreement covering 7 territories with Ten Sports that includes a commitment to broadcast the IAAF World Championships and World Indoor Championships, during the period 2011 to 2014. In Latin America, Dentsu has extended their existing contract with TyC Sports (Argentina) for all events of the IAAF World Athletics Series for the period 2014 to 2016.
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