DENVER (USA):The U.S. Olympic Committee has reunited with longtime sponsor Kellogs. The company took a brief break during the rough economy but now announced a new deal that runs through the 2016 Olympic Games and falls into the category of the USOC’s bigger sponsorships, which are worth more than 10 million dollar over a four-year period reports ESPN sports.
LONDON (GBR):A deal has been reached in the bitter financial dispute between the British Olympic Association (BOA) and London 2012 with BOA chairman Colin Moynihan being forced to accept defeat that any surplus from the Games should be calculated before the costs of the Paralympics are taken into account, it has been announced. Writes Insidethegames. An agreement between the two parties was signed last night which means that the BOA will drop its threat to take London 2012 to the Court of Arbitration for Sport (CAS). But Moynihan failed in his main goal which was to raise extra cash for the BOA, who are struggling financially, and the agreement is heavily weighted in favour of London 2012, who were supported by the International Olympic Committee (IOC) President Jacques Rogge and Britain’s Sport and Olympics Minister Hugh Robertson.
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